Colour and detail designed for you
Powerful picture quality
Crystal Processor 4K
Experience the content you love in 4K resolution powered by the Crystal Processor 4K that works to upscale all of your content.
* 4K AI Upscaling enhances content to near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format. 4K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode.

See the picture, not the TV
3-side Boundless Design
The sleek, minimalistic style draws you into a pure cinematic experience.

See the stunning detail
HDR
High-Dynamic Range increases the range of light levels on your TV so you can enjoy stunning detail and an enormous spectrum of colours even in the darkest scenes.

Crisp and vivid colour expression
Crystal Display
Crystal shaped nanostructured particles optimize the colour of all your TV content.

4K Resolution
4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve.

Get gaming faster
Game Enhancer
Get into the game faster. Game Enhancer optimizes your screen for more control and minimal lag so you can experience smoother gaming on your TV.
* Feature availability may vary by game console.

Clean up the clutter
Clean cable solution
Create a seamless look for your TV with the ability to conceal your cables right in the stand.
* This feature does not apply for 43 inches.

Find a variety of content with one remote
Smart TV Powered by TIZEN & One Remote Function
Access your favourite content from the Internet thanks to the built-in Tizen operating system. Also control your compatible devices and content with a single remote.
* Service may not be launched at the same time as Samsung TV, and the availability may vary by region.

Fits with your home ecosystem
Make life more connected. Your Samsung TV works seamlessly with Google Assistant and Amazon Alexa, fitting right in with your homes connected ecosystem.
Works wth Amazon Alexa
New Samsung TV works with Alexa so your life just got simpler. It’s easy to connect your Alexa-enabled devices. With Samsung TV's compatibility, have Alexa turn on your TV, change channels, control volume, and more.
* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.* This service may not be available at the time of purchase of this product and the availability may vary by region.
Control your TV with the Google Assistant
Now Samsung TV works with your Google Assistant to get more done hands-free. Change channels, adjust the volume, control playback and more with just your voice.
* Google and Google Home are trademarks of Google LLC.* This service may not yet be available at the time of purchase of this product.* Turn-on TV feature support may vary by model.
Works with AirPlay 2
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung TV.
* This service may not be available at the time of purchase of this product and the availability may vary by region. * Images simulated for illustration purpose only. * Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
* Some features and functions provided by connected devices may not be supported or limited to use.